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Chiara Ferragni (; born 7 May 1987) is an Italian blogger and influencer.
Since 2021, Ferragni has been the center of controversy as the protagonist of the Pandorogate in which she unjustly profited millions of euros while claiming to be raising funds for charity. In 2023, she was required to pay a €1 million fine for fraud by the Italian Competition Authority, which she initially claimed she would appeal but instead accepted responsibility.
The Pandorogate scandal led to the passage of the Ferragni Law in Italy to prevent future fraud and false advertising by influencers.
At the age of 16, she was hired by the Beatrice model agency in Milan. She modeled for the agency for a couple of years and then quit, due to "other goals to reach in my life". She started her fashion blog "The Blonde Salad" in October 2009 with an ex-boyfriend, Riccardo Pozzoli.Paola Paoloni, Rosa Lombardi, Advances in Gender and Cultural Research in Business and Economics (Springer, 2018), p. 294 In December 2011, she was profiled as the Blogger of the Moment in Teen Vogue, while a law student at Bocconi University. she had not obtained her university degree.
Her business ventures grossed about $8 million (mostly from her Chiara Ferragni Collection footwear) in 2014. She appeared on Project Runway as a guest judge during season 13 in August that year.
Ferragni was on the cover of the April 2015 Vogue España, becoming the first fashion blogger to appear on any Vogue cover. , Ferragni had 10 million followers on Instagram. Because of her broad following, she was able to earn about $12,000 for a sponsored post to Instagram. She also used her social media followership to campaign against the far right party in Italy.
In 2017, Ferragni was chosen to design costumes for the 4th edition of Intimissimi on ice. On 26 July 2017, she opened her first Chiara Ferragni Collection store in Milan. In June 2020, the Italian rapper Baby K released "Non mi basta più" featuring Chiara Ferragni. She and her then-husband Fedez raised €3 million in 24 hours through a fundraiser to support the San Raffaele Hospital in Milan during the COVID-19 pandemic in Italy.
In April 2021, Ferragni joined the Board of Directors of Tod's Group. In March 2024, she was removed from this position.
In May 2021, Ferragni unveiled the Nespresso × Chiara Ferragni collection on her social media. A temporary pop-up cafe was set up in celebration of the capsule. In 2022, she announced the launch of her own line of fragrance with
During the 2021-2022 holidays, Ferragni partnered with Balocco in 2022 to market a branded Balocco pandoro promising the proceeds would be given to charity but did not make the promised donations. This led to her being engulfed in controversy as the protagonist of the Pandorogate in which she is alleged to have unjustly profited millions of euros while claiming to be raising funds for charity. In 2023, she was required to pay a $1 million fine for fraud by the Italian Competition Authority. In January 2025, she was sent to trial on criminal charges for aggravated fraud in conjunction with the same investigation.
The Pandorogate scandal led to the passage of the Ferragni Law in Italy to prevent future fraud and false advertising by influencers.
On 29 January 2025, shortly after the news of the trial for aggravated fraud, Ferragni publicly vented against her ex-husband, accusing him of having always been a false and untruthful person towards her. Ferragni accused him of having had other love affairs with many other women.
In June 2025, it was reported that she was being sued by
The regulator said no part of the retail price paid or revenues raised from sales were donated to charity. Whilst Balocco had made a one-off donation of 50,000 euro to the hospital months before launching the Ferragni-branded pandoro, no portion of the price paid by customers nor revenues raised through sales of the product were donated to charity. Despite Ferragni being paid over 1 million euros for the branding initiative and related promotional activities, the regulator said customers were also misled into thinking Ferragni was contributing to the charity when neither Ferragni nor any of the sanctioned companies under Ferragni's control donated any money to the Turin hospital.
Fabio Maria Damato was held responsible for the communication and management failure in the legal dispute called pandorogate by the media, and partly also for Ferragni's marital and financial failure, a reason for conflict and friction with her ex-husband because Fedez couldn't stand him at work and proximity, and was terminated on June 13, 2024, effective June 16, 2024.
Ferragni has suffered significant financial losses and very serious damage to her image which have undermined her credibility as a public figure and influencer and for this reason many brands have given up and closed collaboration contracts.
The Milan Public Prosecutor's Office accused Ferragni and Damato of aggravated fraud.
Ferragni and her companies were in financial trouble and the minor shareholders were threatening legal action.
On June 26, 2025, it was announced that the companies attributable to her were losing 5.7 million euros.
/ref> In January 2025, she was sent to trial on criminal charges for aggravated fraud in conjunction with the same investigation.
Career
Ferragni was born in the northern city of Cremona in 1987.Rebecca Arnold, 30-Second Fashion: The 50 key modes, garments, and designers (Ivy Press, 2017), p. 132 Ferragni is the oldest of three daughters. Her father was a dentist. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house.
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Pandorogate
In December 2023, the Italian Competition Authority (Italian: Autorità Garante della Concorrenza e del Mercato (AGCM)) announced that Ferragni and companies under her control must pay a fine of 1.075 million euros following a probe into unfair and misleading commercial practices. The probe and resulting sanctions were the result of a partnership between Ferragni and the Italian food company Balocco in 2022 to market a Ferragni-branded Balocco pandoro, which is a cake-like bread popular in Italy at Christmas. The antitrust authority ruled that when buying a Ferragni-branded Balocco pandoro cake, customers were misled into thinking that by purchasing the product, they were contributing to charity donations to fund bone cancer research at the Regina Margherita hospital in Turin, further suggested by the price differential of over 9 euros for a Ferragni-branded Balocco pandoro cake, when a comparable Balocco pandoro costs under 4 euros.
The trial
On 29 January 2025, Ferragni was bound over to trial for aggravated fraud, which will begin in September 2025.
Ferragni Law
In the aftermath of Ferragni's crimes in Pandorogate, the Italian government enacted Ferragni Law in 2024. The law regulates influencers with over 1 million followers to prevent future cases of fraud and false advertising.
Recognition
2011 "One of the Biggest Breakout Street-Style Stars of the Year" by The New York Magazine 2013 Business of Fashions 500 most influential fashion people 2014 Bloglovin' Best Personal Style blog Award (third consecutive year) 2015 Bloglovin' Award for Blogger of the Year 2015 Forbes 30 Under 30 2017 Forbes "Top Fashion Influencers" list 2017/09/26 2018 One of "the most influential moms in the fashion industry" by Footwear News
Personal life
Ferragni and Italian rapper Federico Lucia, known as Fedez, started dating in September 2016 and married on 1 September 2018 in Noto, Sicily. They have two children. They separated in early 2024 after Ferragni was sanctioned for the Pandorogate scandal.
Filmography
2014 Project Runway Guest judge Episode: "Rock the Wedding" 2019 Chiara Ferragni - Unposted Herself Documentary 2020 Making the Cut Judge 6 episodes Germany's Next Top Model Guest judge Episode: "Kalander Girls" 2021–2023 The Ferragnez: The Series Herself Docuseries 2023 Sanremo Music Festival 2023 Co-host in first and fifth night Annual music festival
Discography
+Singles "Non mi basta più" (Baby K featuring Chiara Ferragni) 2020 3 Donna sulla Luna
External links
Categories: 1987 Births, Living People, Fashion Influencers, Italian Bloggers, Italian Expatriates In The United States, Italian Female Models, Italian Women Company Founders, 21st-century Italian Businesswomen, 21st-century Italian Businesspeople, Businesspeople From Cremona, Mass Media People From Cremona, People Of Sicilian Descent, Italian Women Bloggers, Italian Internet Celebrities
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